Do you remember the last time you picked something from a shelf at the supermarket without looking at their labels? Never! And that’s the most important point. Labels are extremely important for your brand and your customers. They’ll tell you about what’s important and will help you decide whether you should buy the product or not.
Want to know a few more reasons why product label design and good packaging are such a big deal for brands? Let us take you through it.
First Looks Can be Judged
Nothing new, right? Whenever we look at someone, one thing that we do is to judge. Same goes with the products. Whenever you enter a store, you see multiple options for a single product. One has a bright label and clear information like 100% pure juice or no added sugar. The other one? It’s boring and has a faded label on which the information is not clear.
Which one will be your pick? Obviously the nice one.
That is where a good product label works. It pulls you in to buy a product even before you know what is inside.
Selling Your Products
You’re not there every time to sell your product to the customers. Hiring someone to be there 24/7 would definitely cost you a lot. But, designing a label that talks can definitely help in a less budget. If you’re working on a food label, or beauty products, or even cleaning supplies, the design has to tell what’s inside, why it’s good, and why YOU need it.
For example, you’re shopping for granola. One label says it’s high in fiber and has no sugar. Other one just says its granola. Which of these feels more secured and trustworthy? Obviously the first one.
A Little Style Goes a Long Way
A good design is important. And, it can’t be achieved just by sticking a label on the product. It is important to make your label look clean, attractive, and easy to read. If the label has a lot of things, people will probably just skip it. However, if the label is done right, there’s a chance that people stop and end up buying your product.
Brands that are selling white label products, the generic items that different companies put their own brand name on, know this trick very well. Even if the product is same as everyone, they play with the labels and make it feel like there’s something different.
Build Trust
For suppose, you’re trying a brand for the very first time. The first thing you will likely see is their label. It will tell you about the ingredients used, where it is made, and any certifications like organic, or cruelty-free.
This is how a good label works. A good label makes a customer feel confident about their buying practices. This happens especially when the labels are honest and very clear.
But, Why Should I Care?
So, here’s an important thing. If you’re some business owner, looking forward for a great launch of your product, you should definitely care. More than us! Product label design can make or break your sales. Yes, it’s that important.
If you put enough thought and clarity into the product you’re launching, it’s important to give the labels equal importance. Don’t just make sure that label looks nice and attractive. No. That’s not the only thing important. It is important to consider that the label you’re putting out on your product should look real and deliver the right amount of information that your customer might need in the longer run.
Would you consider buying a medicine or a health-related product without a label or instructions? Consider yourself as a customer and fulfill their requirements. Ask yourself, what are the most important things that I would like to know as a customer for a product like this? Once you get the answer, it will be easier for you to put out a label that actually benefits your customers and eventually attract them to make a transaction. More clarity, more money. Make that your mantra.
Also, it’s important that you invest in professional label design. Initially, it may sound like it is a lot of money. But in the longer run, you’ll get to see some really good benefits. It will help you by attracting more customers and boosting sales.
What Makes a Great Label?
- Clear Information does. People don’t have time to guess what is inside this tiny bottle. So, be upfront.
- Use designs that catches the eyes. Use bright colors, nice fonts, and a clean layout to attract.
- The vibe of the product is equals to the vibe of your brand. Make sure your label shows what types of a company you are. Fun? Premium? Or eco-friendly?
If you’re selling food, IT’S IMPORTANT
This really is important. If you are planning to sell food, food product labels are extra important. People want to know what they’re eating. With the trending calorie deficits, people really want to know the calories they are eating. So, if your product is helping them eat less calories, please shout it out on the label. Let them know!!
Conclusion
Now that you know that product labels and packaging are not just nice to have, but they are a must to have people buy your product. So, whether you’re planning to sell a bag of chips, a bottle of shampoo, or white label products, it is important to recheck if the label is doing its job well or not. If it is, you’re on the right track.
Now, it’s time to check out your favorite products and see how their labels pulled you in as a customer. If there’s something that really took your attention, maybe it’s time to experiment that with your product.
After reading this piece, we bet you will start noticing this stuff everywhere! Good luck with wrapping your product with nicer labels. Labels that kill. Kills the competitors! Happy labeling,
