You just started a new business! You’re very optimistic about your sales because your products are amazing! But there’s one problem. They need great labels to grab the attention.
Keep in mind, labels are not something that should just look pretty to catch the eyes. It should give important information about your product and help your brand deliver the right message.
Designing a label can be a tricky task, and that’s why hiring an online label designer is a smart move. But before you hire someone, it’s important to be prepared. Gather all the information and save your time.
Here are 9 things you need to gather before hiring an expert in product label design.
Product Understanding
The first step is to know your product inside and out. Is it food, cosmetics, clothing, or something else? The type of product matters because it affects the size, shape, and materials for your label. For instance, food labels often need detailed information like nutritional facts and expiration dates, while a cosmetic product might require a list of ingredients and usage instructions.
These factors will guide the designer in choosing the right materials and design elements. Write down all the details about your product, such as its purpose, size, and how it will be packaged. The more information you provide, the easier it will be for the designer to create a label that fits perfectly.
Remember, it’s your PRODUCT! You should be aware of it.
Have Your Brand Information Ready
Your product label is a big part of your brand’s identity. It should match your logo, colors, and overall style. If your branding isn’t consistent, your product might look out of place compared to your other marketing materials.
Before hiring an online label designer, make sure you have your brand’s assets ready. This includes your logo, brand colors, and any specific fonts you use. If you don’t have these elements yet, consider working on them first or hiring someone to create them. Strong branding builds trust and helps customers recognize your products easily.
Know Your Audience
Who are you creating this product for? Knowing your target audience is a key step in product label design. For example, if you’re selling snacks for kids, your labels should be colorful, fun, and playful. On the other hand, a luxury skincare product might need a sleek, minimalist design.
Think about your customers’ preferences, age group, and lifestyle. Share this information with your designer so they can create a label that speaks directly to your audience. A well-designed label can make your product more appealing and boost sales.
Prepare Label Content
- Product name: Keep it clear and memorable.
- Tagline: A short phrase that highlights your product’s key feature.
- Ingredients: Required for food and cosmetics.
- Weight or volume: Make sure it’s accurate.
- Barcode: Essential for retail products.
- Contact information: A website, phone number, or address for customer support.
Write down all the details you want on your label. Double-check for accuracy, as mistakes can lead to costly reprints. A good online label designer can arrange this information in a visually pleasing way, but you need to provide it first.
Read More: Why You Need Professional Logo Design Companies?
Decide on Size and Shape
Labels come in all shapes and sizes, so you’ll need to decide what works best for your product. Will the label be round, square, or rectangular? Measure your product packaging to figure out the size. If the label is too big or too small, it might not look right on the product.
Think about how the label will be applied. For example, will it wrap around a bottle, sit on the lid of a jar, or stick to a flat surface? Share these details with your designer to ensure the label fits perfectly.
Do Competitor Research
Take a look at the labels on similar products in your industry. What catches your eye? What doesn’t? Competitor research can give you ideas about what works and help you stand out.
Share examples of labels you like (or don’t like) with your designer. This helps you understand what appeals to your audience and lets you follow trends in product label design.
Set a Budget
Label design costs can vary depending on the designer’s experience and the complexity of the project. Before hiring an online label designer, decide how much you’re willing to spend. Be upfront about your budget so the designer can suggest what’s possible within that range.
A clear budget also helps you avoid surprises later on. Remember, investing in quality label design is worth it because it can boost your product’s sales.
Plan Your Timeline
Good design takes time, so it’s important to plan ahead. Think about when you need the labels and let your designer know. If you’re in a rush, they might charge extra for a faster turnaround.
Giving the designer enough time to work ensures better results. A rushed project can lead to mistakes or designs that don’t meet your expectations.
Gather Inspiration
Before meeting with a designer, collect examples of designs you like. These could be photos, color schemes, or even sketches. Pinterest is a great place to find label design inspiration.
Show these ideas to your online label designer to give them a clear picture of what you want. This helps them create a label that matches your vision.
The Final Words
Hiring an online label designer is a smart step if you want your product to stand out. But to get the best results, you need to be prepared.
By gathering these 9 things including, product details, brand assets, and design inspiration, you can make the process smoother and faster.
Remember, products are not just for the decorations. They tell your product’s story, attract customers, and build trust in your brand. With the right preparation, your designer can create labels that help your product shine.
So, start gathering your ideas and inspirations and get ready to outshine your business!
